As a therapist, you probably have a range of products that support your practice, whether it's essential oils, creams, massage accessories, or therapeutic tools. But have you thought about the impact of a well-organized display for your clients?

A simple yet professional display can transform your customers' perception of your products. Here’s why investing in a display and taking care of the presentation of your products is essential to maximize your sales and enhance the customer experience.

1. A professional display inspires confidence

A well-designed display does not just make your products accessible; it shows that you are serious about your offering. A neat presentation gives a professional image, showing that the available products are not just there to decorate your space or for personal use, but are indeed at the disposal of your customers.

Choose a minimalist design that seamlessly integrates into your clinic. A simple shelf or a small dedicated table may be enough, as long as it is well maintained.

2. Clarity above all: an organized and visible display

A tidy presentation is essential to attract attention. Align the products carefully and group them by categories (e.g. oils, accessories, creams). Each product should be easily accessible and clearly visible, without being drowned in a pile of items.

Add a small label or display to indicate the product name if there is no label on it and its main benefits, while ensuring there is a clear price. This avoids any confusion for the customer who might think that these products are only reserved for the therapist's use.

3. Why displaying a price is crucial

A visible price makes a huge difference. It prevents your customers from having to ask if the product is on sale and how much it costs, a step that many are hesitant to take. Seeing the price at a glance allows them to consider their purchase immediately and spontaneously.

Tip: use price tags handwritten or printed that fit the overall style of your display. This ensures visual consistency. You can use the detail prices displayed on each product page or on the price list available in the professional section.

4. Create a spontaneous buying opportunity

A well-placed display in your space can stimulate impulse purchases. Position it in a strategic location, such as near the reception, on your desk, or in a waiting area, where your customers will have the time to notice it. This increased visibility enhances the chances that your products will catch their attention and prompt questions that will lead to a purchase.

5. Enhance the perception of your expertise

When your customers see the products you use and have the opportunity to purchase them, it reinforces their perception of your expertise. They see that you choose quality products, and they are more inclined to buy them to recreate the experience at home.

In conclusion

A basic display, but well thought out, can make all the difference in how your products are perceived by your customers. By displaying your products in an orderly manner, with clearly visible prices, you create a smooth and pleasant shopping experience while increasing your sales.

Investing in a display is investing in your professional image and in your customers' satisfaction. So, what are you waiting for to take the plunge?

This suggested display image comes from the Jessica Lauzon's Facebook. :)