Sales guide 101:gift certificates

Have you ever thought about selling gift certificates for your treatments and services? This strategy can be a good way to create new customers, but also to retain your existing customers! Here is a short guide to help you optimize your sales!!

Promote it

It's well known that to sell something, you have to make it known! Announce the sale of gift certificates on your various networks, create small homemade posters that you will install in your waiting room and treatment room. Small visual elements can make all the difference!

Little tip: Take beautiful photos of your gift certificates in the decor of your treatment room and use them to promote yourself. It will add a warm and personalized element to your ads. You can also accessorize the settings of your photos according to the season, to further personalize your offer.

Here are some examples of thematic photos for the Holiday Season, Valentine's Day and Mother's Day:

Chèques-cadeaux Noël

Chèques-cadeaux St-Valentin

Chèques-cadeaux Fête des mères

Leave them in plain sight

Leave your gift certificates in plain sight. Whether in a frame in your waiting room, on a small piece of furniture in your treatment room or even on the counter where you charge your customers. By adding increased visibility, you ensure that your customers don't miss out!

Give a small extra gift

Have you thought about offering a small extra gift with your gift certificates to thank the buyer? It can be a small gift, like an extra 15 minutes free, an extra facial massage or even an express pressotherapy session, which you offer as a bonus with the purchase. Your customers will then be able to decide whether to offer it or keep it for themselves. This is a great customer loyalty opportunity to exploit!

Add a card of your care with the gift certificates

In the envelope of your gift certificates, be sure to include a small card that presents the treatments you offer and the prices of each of your services. A bit like the menu that restaurateurs attach to your delivery, this allows you to present the range of treatments that you offer. Thus, if the gift certificate has a monetary value, the person who received it will quickly know what their gift will entitle them to. Otherwise, if the gift voucher is offered for a particular treatment, this will allow you to publicize your other treatments from the start and may arouse the curiosity of future customers.